Market Research Made Easy

Quit The Guesswork

Harness the power of AI personas to drive real-world results.

Ready to Revolutionize Your Market Research?

Don't let guesswork drive your business decisions. With Personify, you're just a click away from unlocking the power of AI personas.

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Authentic audience insight is a conversation away

Personify is on a Mission

Market research is at a crossroads. We gather more information than ever, yet struggle to answer basic questions about what our customers truly want, need and feel. Every day, promising innovations fail to reach their potential because businesses couldn't effectively connect with and understand their target customers. The cost isn't just financial – it's measured in missed opportunities to solve real problems and improve people's lives.We created Personify because we understand that effective market research isn't about collecting more data – it's about fostering genuine understanding. Traditional research methods often reduce customers to data points rather than treating them as people whose perspectives matter. When you replace rigid surveys with natural conversations and scripted questions with genuine curiosity, people share insights they didn't even realize they had. These moments of discovery have always been the gold standard of market research, but they've been largely inaccessible to most businesses due to the prohibitive costs and time constraints of traditional focus groups and interviews.By making meaningful customer conversations accessible to businesses of all sizes, we're helping bridge this fundamental gap between companies and their customers. Each insight that helps a business better understand and serve its market creates a ripple effect, leading to products that solve real problems, services that truly help, and innovations that make a difference.

Market Research Reimagined

Every day we are losing time and money drowning in fragmented data while somehow missing the complete picture needed to drive real decisions. Traditional market research has become an impossible choice: quick-but-shallow surveys that barely scratch the surface, or comprehensive studies that drain budgets and arrive far too late. When expensive research results finally land on your desk, the market has already shifted, leaving your business scrambling to catch up while competitors surge ahead.Enter Personify. We've reimagined how businesses connect with their customers, creating natural conversations that deliver real insights in real time. Our platform brings you face-to-face with the people who matter most to your business, eliminating the barriers between companies and consumers. Because understanding your market shouldn't require endless meetings, impossible budgets, or waiting weeks for answers you need today.Imagine having a coffee shop conversation with your ideal customer - asking questions, following up on interesting responses, and uncovering unexpected insights that could transform your business. That's the power of Personify. Our lifelike personas engage in natural dialogue, sharing authentic perspectives that help you truly understand your market. No more rigid surveys or awkward focus groups - just meaningful conversations that give you the insights you need, when you need them.

The Science of Personify

Forget scripted AI responses. Personify creates genuine human dialogue, complete with the natural flow of real conversation. Each AI persona in our system is carefully crafted through the Big Five personality framework – a psychological model that shapes how real people think and behave. Our personas fall along spectrums of openness to new experiences, conscientiousness in their actions, empathy towards others, agreeableness in their interactions, and emotional sensitivity in their responses. These traits, combined with unique backgrounds and life experiences, create consistently authentic personalities.What truly sets Personify apart is the use of our custom reasoning model. When you engage with our AI personas, you're not just getting surface-level responses – you're witnessing authentic thought processes unfold. Our personas can walk you through their decision-making journey, explaining how their experiences, values, and preferences influence their opinions. This level of transparency into the "why" behind each response provides unprecedented insight into consumer thinking.Most importantly, these personas persist over time. When you return to speak with them days or weeks later, they maintain the same personality traits, preferences, and life experiences – just like real people. There's no need to rebuild rapport or reestablish context. A persona who expressed concern about subscription pricing due to their single-parent budget constraints will maintain that perspective in future conversations, allowing you to build deeper understanding through ongoing dialogue.

Who We Are

Our journey began with a universal marketing challenge: despite having mountains of customer data at our fingertips, we still struggled to truly understand our audience and prove the concrete value of our marketing efforts. As a veteran marketing professional with over 15 years of experience across journalism, digital marketing, and corporate communications, our founder repeatedly faced the same frustration – traditional market research methods were expensive, time-consuming, and often failed to deliver the genuine insights needed to drive and validate strategic decisions.The lightbulb moment came from realizing that what businesses need isn't more data – it's direct access to authentic customer perspectives that remove the guesswork from decision-making. Built by a team of marketing experts and AI engineers, Personify combines cutting-edge artificial intelligence with deep marketing expertise to transform how businesses understand and connect with their audiences. Our commitment to authenticity, accessibility, and genuine value creation drives everything we do, from the technology we develop to the insights we enable.

Ready to Revolutionize Your Market Research?

Don't let guesswork drive your business decisions. With Personify, you're just a click away from unlocking the power of AI personas.

• Get Started

Terms & Conditions

Last Updated: February 15, 20251. Agreement to TermsBy accessing and using Personify ("the Service"), provided by Brae Solutions Ltd ("we," "our," or "the Company"), you agree to be bound by these Terms and Conditions. If you disagree with any part of these terms, you may not access the Service.2. Description of ServicePersonify is an AI-powered market research platform that provides:
- Access to AI personas for market research purposes
- Tools for conducting interviews and surveys
- Analysis and reporting capabilities3. Subscription and Payment3.1. The Service is provided on a subscription basis at £25 per month.
3.2. A 7-day free trial is available for new users.
3.3. Payment is required in advance for each billing period.
3.4. All fees are non-refundable except where required by law.4. User ResponsibilitiesYou agree to:
4.1. Provide accurate and complete information when creating your account
4.2. Maintain the security of your account credentials
4.3. Use the Service in compliance with applicable laws and regulations
4.4. Not attempt to reverse engineer or extract the AI models or technology
4.5. Not use the Service for any unlawful or prohibited purpose5. AI Persona Usage5.1. AI personas are provided for market research purposes only
5.2. Responses from AI personas should not be considered as real human feedback
5.3. You may not represent AI persona responses as real human testimonials
5.4. The Company makes no guarantees about the accuracy or applicability of AI persona responses6. Data Privacy and Security6.1. We process personal data in accordance with our Privacy Policy and applicable data protection laws
6.2. You retain ownership of all research data generated through your use of the Service
6.3. We may anonymously aggregate and analyze usage patterns to improve the Service7. Intellectual Property7.1. All rights, title, and interest in the Service, including AI models and technology, remain with the Company
7.2. You may not copy, modify, distribute, sell, or lease any part of our Service
7.3. The Personify name and logo are trademarks of Brae Solutions Ltd8. Limitation of Liability8.1. The Service is provided "as is" without any warranties, express or implied
8.2. We shall not be liable for any indirect, incidental, special, consequential, or punitive damages
8.3. Our total liability for any claims shall not exceed the amount paid by you for the Service in the previous month9. Service Availability and Modifications9.1. We strive to maintain Service availability but do not guarantee uninterrupted access
9.2. We reserve the right to modify, suspend, or discontinue the Service with reasonable notice
9.3. We may update these Terms and Conditions at any time by posting a new version on our website10. Termination10.1. You may terminate your subscription at any time
10.2. We may terminate or suspend your access immediately for any breach of these terms
10.3. Upon termination, you will lose access to all Service features and data11. Governing LawThese terms shall be governed by and construed in accordance with the laws of the United Kingdom. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.12. Contact InformationFor any questions regarding these Terms and Conditions, please contact us at:Brae Solutions Limited
International House
36-38 Cornhill
London, UK EC3V 3NG13. SeverabilityIf any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary while preserving the remaining provisions. By using Personify, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.

Privacy Policy

Last Updated: February 15, 2025IntroductionBrae Solutions Ltd ("we," "our," "us," or "Personify") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered market research platform.Information We Collect1. Information You ProvideWe collect information you provide directly, including:
- Account information (name, email address, company details)
- Billing information
- Market research data and queries
- Target audience descriptions
- Communication preferences
- Customer service communications2. Information Automatically CollectedWhen you use Personify, we automatically collect:
- Usage data (features accessed, time spent, interactions with AI personas)
- Device information (IP address, browser type, operating system)
- Log data
- Cookies and similar tracking technologiesHow We Use Your InformationWe use collected information for:1. Service Provision
- Creating and managing your account
- Generating AI personas based on your specifications
- Processing your market research queries
- Providing customer support2. Service Improvement
- Analyzing usage patterns
- Improving AI model performance
- Developing new features
- Troubleshooting technical issues3. Communication
- Sending service updates
- Providing billing information
- Responding to your inquiries
- Sending marketing communications (with consent)Data Storage and Security1. Data Storage
- We store data on secure servers located in the European Economic Area (EEA)
- We retain your data only as long as necessary for service provision or as required by law
- You can request data deletion at any time2. Security Measures
- Encryption of data in transit and at rest
- Regular security assessments
- Access controls and authentication
- Employee training on data protection
- Incident response proceduresData Sharing and DisclosureWe may share your information with:1. Service Providers
- Cloud hosting providers
- Payment processors
- Analytics services
- Customer support tools2. Legal Requirements
- In response to valid legal requests
- To protect our rights or property
- To prevent fraud or abuse
- To comply with regulatory obligationsYour Rights and ChoicesUnder applicable data protection laws, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request data deletion
- Object to data processing
- Data portability
- Withdraw consent
- Lodge complaints with supervisory authoritiesCookie PolicyWe use cookies and similar technologies to:
- Maintain your session
- Remember your preferences
- Analyze usage patterns
- Improve service performanceYou can control cookie settings through your browser preferences.International Data TransfersWhen we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place through:
- Standard contractual clauses
- Adequacy decisions
- Other legal mechanisms as requiredChildren's PrivacyOur service is not intended for users under 18. We do not knowingly collect data from children under 18.Changes to This PolicyWe may update this Privacy Policy periodically. We will notify you of significant changes by:
- Posting updates on our website
- Sending email notifications
- In-app notificationsSpecial Considerations for AI Technology1. AI Training Data
- We use anonymized usage patterns to improve our AI models
- Personal information is never used to train AI models
- AI persona responses are generated, not derived from real individuals2. AI Data Processing
- AI processing is conducted in compliance with data protection regulations
- We maintain transparency about AI-driven decisions
- You can request human review of significant AI-driven decisionsContact UsFor privacy-related questions or to exercise your rights, contact us at:Data Protection Officer
Brae Solutions Limited
International House
36-38 Cornhill
London, UK EC3V 3NGGoverning LawThis Privacy Policy is governed by UK law and the EU General Data Protection Regulation (GDPR).Additional Rights for UK/EU ResidentsIf you are located in the UK or EU, you have additional rights under the UK GDPR and EU GDPR, including:
- Right to restrict processing
- Right to object to automated decision-making
- Right to lodge complaints with the Information Commissioner's Office (ICO)AccountabilityWe maintain records of our data processing activities and conduct regular privacy impact assessments to ensure compliance with data protection principles.